Configuring Realtor.com Lead Source
This document explains how to connect your CRM or third-party system to Realtor.com Connections℠ Plus using the Lead Delivery API. You’ll configure a webhook endpoint (where leads are sent) and an API key (for authentication).
Prerequisites
Before setup, make sure you have:
- An active Connections℠ Plus account.
- Secure HTTPS endpoint provided by your Lendware Implementation Manager.
- An API key generated by your Lendware Implementation Manager.
- A Partner Customer ID (Your user email address within Lendware)
- Admin access to your Realtor.com dashboard.
Step-by-Step Configuration
Check out more detail at https://support.realtor.com/s/lead-api-quick-start.
1. Log in to Realtor.com Dashboard
Depending on your account type:
Agent Accounts
- Click your avatar (top-right corner).
- Select Settings → Lead Settings → Connections℠ Plus → Add a Lead Delivery API.
Broker Accounts
- From the left navigation rail, select
Brokerage → Organization Settings → Lead Products → Connections℠ Plus → Add a Lead Delivery API.
- Enter Required Integration Fields
- Select Other Application on the Implementation Guide screen.
- Enter the information on the page after choosing Other Application.
Field | Description |
Application | This is the source application to which the Leads API will send data to. |
Customer API Endpoint URL | The webhook URL where Realtor.com sends leads. This must accept POST requests over HTTPS. |
Customer API Key (API Token) | Your private key used to verify Realtor.com requests. Realtor.com includes this in each X-API-KEY header. |
Partner Customer ID | Unique CRM or vendor identifier for your account. Used to link the lead recipient in your CRM. |
💡 Tip: Ask your Implementation Manager for these values. If you’re using Zapier or a webhook listener, use your generated Zapier URL for the endpoint.
3. Click Test Connection
Troubleshooting
Issue | Likely Cause | Resolution |
Realtor.com not delivering leads | Incorrect endpoint URL or SSL issue | Confirm URL is HTTPS and reachable. |
Duplicate leads appearing | Realtor.com retried delivery | Deduplicate using lead_guid or communication_guid. |
“Unauthorized” errors | API key mismatch | Verify the value entered in both systems. |
Need Help?
Reach out to Realtor.com:
📞 Customer Care: (855) 687-4480
🔗 Terms & Conditions: https://dashboard.realtor.com/policies/terms
Reach out to Lendware:
✉️ Customer Care: Use the in platform chat functionality or email support@lendware.ai
🔗 Lendware Knowledge Base: Access our comprehensive knowledge base at https://lendware.zohodesk.com/portal/en/kb
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